Discover how to break your vicious cycles and begin creating a life you can be proud of.

Told with a gripping narrative and artful prose, Vicious Cycle offers a thought-provoking examination of our patterns of behaviour – and how these recurring habits can shape our entire lives. Blending the professional experiences of author and executive coach Jim Rees with his passion for ultra-cycling, this book seeks to unravel the nature of our psychology through relatable stories of hardship, determination, and a relentless drive to succeed and grow.

Specially crafted to bridge the gap between actionable advice and real-life examples of cyclical behaviour in action, this book recounts Jim Rees’ personal struggles with his career, his relationships and his family as he pushes himself to complete the Race Across America, giving you an illuminating first-hand glimpse into his state of mind throughout the gruelling competition and the impact it had on every area of his life.

As a powerful blend of memoir and practical handbook, Vicious Cycle draws on Jim’s 20 years of experience as a coach, showing readers how he reconciled with his own advice, worked to overcome his personal demons, and put his teachings into practice.

Perfect for anyone who wants to transform their lives and begin unlocking their true potential, Vicious Cycle uses Jim’s story to provide you with the fundamental ideas needed to redesign your mindset, change your behaviour, and create a life you can be proud of.